German LiDAR specialist establishes US subsidiary

Precise positioning of vehicle radar is essential to making autonomous cars operate safely
LiDAR specialist Ibeo wants a greater share of the autonomous driving market in the U.S. (Pixabay)

Seeking to bolster its presence in the United States, Ibeo Automotive Systems, a LiDAR sensor specialist from Hamburg, has established a wholly-owned subsidiary in the United States. The subsidiary, Ibeo Automotive USA Inc., launched operations in Detroit in June 2019.

German-based LiDAR supplier Ibeo is establishing a U.S. subsidiary in Detroit to expand its presence here.
German-based LiDAR supplier Ibeo is establishing a U.S. subsidiary in Detroit to expand its presence here. (Ibeo)

The American subsidiary is managed by Paula Finnegan Jones, who has more than 20 years of experience and has held various executive positions within the automotive and technology sector.

"We want to achieve greater growth in the U.S. market. Alongside China, it is one of the most important markets for autonomous driving. The incorporation of Ibeo Automotive USA Inc. was a logical next step for us," said Mario Brumm, associate and director global operations of Ibeo Automotive Systems GmbH, in a statement. "We chose Detroit for its headquarters as it is the home of the American automotive industry, and also a good midpoint between Hamburg and Silicon Valley where there is a strong mobility movement."

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"Ibeo stands out in a crowd of LiDAR suppliers with proven technology as it is already in volume production for an automotive OEM in Europe, has 400 employees dedicated to perception and automated driving technology development, and is winning innovation and workplace awards in Germany,” Jones added. “I feel privileged to be leading the operations in the U.S. and am encouraged by the early positive market reception here.”

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