Wikitude Takes Augmented Reality to the Web

VIENNA /BUSINESS WIRE/ -- More than three years ago, in October of 2008, Wikitude GmbH was the "world's very first augmented reality (AR) browser. At the time, Wikitude's founder Philipp Breuss-Schneeweis pioneered the AR apps space as Google G1 entered the market, "providing access to the required sensors like digital compasses, GPSs, and accelerometers—the three basic components necessary to enable AR on a smartphone— for the very first time."

A new era is about to begin as Wikitude is now bringing AR to the Web. The Wikitude Lab has created an AR solution called AR window, which enables any mobile Web page to include augmented reality (patent pending). From now on, mobile Web pages will be able to open the camera view of a smartphone to view the live video stream with additional augmented content on top of it. This means that the immersive experience of connecting the real world with computer-generated content from the Internet is now brought to a much grander stage: the World Wide Web.

"The opportunity of AR on the Web is enormous. While AR has been limited to app users only up until today, AR can now be integrated in millions of mobile Web sites out there, allowing users to interact directly with the real world while browsing the Web. Our team is always trying to develop on the edge of what's technologically possible and with our 'AR window for the Web,' we have the feeling we are onto something big here again," says Martin Lechner, Wikitude's CTO.

For more information on Wikitude and its SDK, please visit the company's homepage.

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About Wikitude
Wikitude GmbH is the creator of the "world's first mobile AR platform" and the company behind the internationally renowned Wikitude World Browser for iOS, Android, BlackBerry, and Windows phone devices. The AR platform has been voted "Best Augmented Reality Browser" three years in a row: 2009, 2010, and 2011. Wikitude is leading the international AR technology standardization, chairing the working group in the Open Geospatial Consortium.

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