Tobii Pro expands its virtual reality (VR) offerings with Tobii Pro Lab VR 360. The latest edition of Tobii Pro Lab, the company’s flagship analysis software, enables cognitive researchers, psychologists, and marketing researchers to utilize 360-degree videos and images when conducting eye tracking studies in VR.
The analysis software supports the entire workflow for designing, recording and analyzing eye tracking data collected from any of Tobii Pro’s screen-based and wearable eye trackers. This latest edition includes compatibility with data collection from 360 content displayed in the HTC Vive headset which has been retrofitted with Tobii eye tracking.
Researchers can place people in immersive scenarios and study behavior in situations that would otherwise be too dangerous or difficult to replicate or repeat in real-life. Utilizing 360 content facilitates repeatability, creates a sense of presence for participants and delivers more realistic environments than those presented on a flat screen. Scenarios can be easily captured from any real-world situation using a 360-degree camera and then imported into the software to be used as stimuli.
Tobii Pro Lab VR 360 can also be combined with data streams from GSR (galvanic skin response) to better understand the link between people’s visual attention and what causes a person to feel stress, excitement or fear. A GSR device, consisting of a wristband and electrodes, is placed on a person’s fingers or palms to measure skin conductance while the video or images are being presented in the VR headset.
The application now offers two analysis solutions for eye tracking studies covering both types of VR content; Tobii Pro Lab enables eye tracking analysis from VR 360 content while Tobii Pro VR Analytics allows for eye tracking data to be collected from participants interacting within a 3D environment.