STOCKHOLM -- Stockholm-based start-up hub, SUP46, has effectively gained unlimited connectivity via a direct connection to the core of the Internet. TeliaSonera International Carrier (TSIC), in collaboration with Cisco Systems, has connected the site directly to their global backbone with a staggering 100Gb/s.
"We wanted to see what happens when you remove the limits on innovation," says Brendan Ives, CEO TeliaSonera International Carrier. "Innovation is already borderless thanks to the Internet. We wanted to see what happens when we also remove the limits on connectivity. We believe limitless connectivity will give big ideas the space to grow. Today's start-ups will be an important part of our customer base in the near future, so we are pleased to be able to support them now. It's all part of our mission to carry the big ideas of tomorrow."
TeliaSonera International Carrier owns and operates a top-two ranked Global IP backbone. Using a new generation Cisco ASR 903, SUP46 gets direct access to a 100Gb/s backbone router at the core of TSIC's global network, effectively turning their downtown Stockholm premises into a high-capacity Internet PoP (Point-of-Presence). Stockholm was chosen due to its start-up pedigree. It is second only to Silicon Valley in terms of billion dollar companies per million inhabitants. These include now household names such as Skype, Spotify, Truecaller and King. SUP46 works closely with established and emerging Internet pioneers to catalyze the applications and services that will help shape the future.
The costs of hardware, power and cooling have historically limited the roll-out of high-bandwidth Internet connections. However, Cisco's new generation ASR 9xx series routers can deliver previously unimaginable bandwidth with a minimal footprint. All they need is a fiber backbone capable of doing them justice. Combined with TSIC's ability to cover the world in a single network hop, it creates a perfect storm for limitless connectivity. And in SUP46's case, the opportunity to unleash limitless innovation.