Parking in Beverly Hills Just Got Easier

BEVERLY HILLS, Calif., Nov. 12, 2013 - Motorists in Beverly Hills can now more easily locate available parking spaces thanks to a new smartphone app called Parker by Streetline. The City of Beverly Hills joins downtown Los Angeles, Hollywood, and Venice to take advantage of the latest technology that aims to change the way we find parking.

Already deployed in more than 30 locations in both the U.S. and Europe, Streetline's patented smart parking platform detects the presence of a car through a network of ultra-low power wireless sensors located in individual parking spaces. Data from these sensors, or from counting equipment installed in parking garages and lots, is then made available in real time via various cloud-based applications, such as Parker™, the leading mobile app for consumers, and -- soon -- in-car navigation systems. Earlier this year, Streetline introduced ParkerMap™, an embeddable widget that allows merchants, universities, cities, and parking providers to easily showcase nearby parking options via any website.

"We are pleased to help Beverly Hills tackle one of the most pressing problems facing cities today—parking." said Greg Fiorindo, SVP of Sales, America at Streetline. "Using parking guidance on mobile phones and websites, residents and visitors to Beverly Hills will be able to locate available parking spaces more easily."

The Beverly Hills project will cover 397 spaces in five garages on Santa Monica Blvd, right in the heart of downtown. Close to the bustling Rodeo Drive and Beverly Hills Drive, the system will help visitors, shoppers, and diners worry less about where to park, and more about exploring all that downtown Beverly Hills has to offer. 

"The City is excited to integrate technology into our parking system," said Mario Inga, Parking Services Manager at the City of Beverly Hills. "We believe this project will help both motorists and downtown businesses by making the search for parking more convenient."

Parker by Streetline is the leading parking guidance application for motorists and will now display real-time parking availability in five of the downtown Beverly Hills' garages, as well as policy information for parking lots and garages in the surrounding area. Much like the way in-car navigation systems direct you to your destination, the Parker app will display nearby parking and direct you right to an available space. 

In addition to an easy-to-use search and intuitive visual map, Parker by Streetline includes a hands-free option that provides an audible cue when available parking is nearby.

Some additional notable features of Parker by Streetline include:

1. Real-time availability of select on-street parking spaces to guide consumers to open spaces; Parker updates automatically when a car is parked or leaves

2. Hands-free voice navigation system that guides drivers to parking facilities using an audible cue when available parking is nearby

3. Ability to toggle between availability and price, including real-time updates as prices are changed or updated

4. Easy access to rates, hours, and time limits for both on-street spaces (both metered and unmetered) and off-street parking facilities where available

5. Ability to enter an address or search by points of interest including airports, universities, shopping centers, neighborhoods, transit, and hospitals

6. The ability to enter an address within Parker and view parking options nearest to that destination

Merchants can also reap the benefits of parking guidance with Streetline's ParkerMap.  The ParkerMap is a free map tool that can be embedded on any website and displays the same information seen in the mobile app, Parker—the real-time availability for the sensored garages as well as the static information for surrounding garages and lots. It serves as an excellent communication tool for merchants to notify customers to their site of the parking environment near their establishment.

For more information and to download the free Parker by Streetline app, visit

For more information on the ParkerMap, visit

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