Misfit Selects Wicentric's Bluetooth Software

SAN DIEGO /PRNewswire/ -- Bluetooth software leader Wicentric Inc. announced that Misfit Wearables has selected Wicentric's exactLE Stack for Bluetooth low-energy connectivity in its Shine, an elegant physical activity monitor that you can wear anywhere. The award-winning Misfit Shine began shipping in August and is available at Apple Stores around the world.

Wicentric's exactLE Stack is a powerful, efficient, and easy-to-use protocol stack solution designed specifically to meet the needs of Bluetooth Smart (Bluetooth low-energy) products like sports and fitness sensors and mobile phone "appcessories." As Bluetooth Smart becomes a standard feature in major mobile phone operating systems, like iOS 7 and Android 4.3, Wicentric's exactLE Stack provides accessory makers with a solution that enables innovative product features while reducing their interoperability risk and time to market.

Wicentric worked closely with Misfit to develop Shine's Bluetooth low-energy application firmware, which includes advanced features like data sync and over-the-air firmware upgrade. Wicentric also worked closely with its industry partner Texas Instruments (TI), supplier of the CC2541 Bluetooth radio system-on-chip in Shine. The result of this close collaboration was a successful project spanning less than five months from design start to mass production.

"We had a very aggressive schedule for Shine, and we had to get up to speed quickly on Bluetooth low-energy technology," said Sonny Vu, CEO of Misfit Wearables. "Wicentric's software enabled us to rapidly create a seamless connectivity experience that just works and meets the high standards of our product."

"Wicentric is an excellent Bluetooth low-energy partner because of its technology expertise and the level of support they provide manufacturers," said Sid Shaw, Worldwide Business and Marketing Manager, Wireless Connectivity Solutions, TI. "We were excited to collaborate with Wicentric on this project and are very impressed by the sophisticated and elegant product Misfit has produced."

About exactLE Stack
Wicentric's exactLE Stack is a complete protocol stack solution for single-mode Bluetooth low-energy devices, providing the features and flexibility that product companies and semiconductor companies need to develop best-in-class products. The exactLE Stack is Bluetooth 4.0–qualified and is available now under license agreement.

About Wicentric
Founded in 2009, Wicentric Inc. is a leading provider of Bluetooth software solutions. Wicentric's mission is to develop superior solutions that enable leading product and semiconductor companies to bring low-power wireless products to market. Wicentric is located in San Diego, CA.

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