ICEdot Announces Partnership with SenseTech LLC

TULSA, OK -- (BUSINESS WIRE )-- ICEdot (which stands for In Case of Emergency) has officially partnered with SenseTech LLC of Denver, CO to develop and launch a helmet-mounted impact sensor. The innovative wireless sensor will mount to any helmet and communicate with the user's smart phone. In the event of an accident, the sensor can detect critical forces, activate communications on the user's smart phone and sends a request for emergency help. This product will be initially targeted towards action sports athletes and enthusiasts in individual sports, such as cycling, snow sports, skateboarding, motocross and BMX.

The sensor is a slim device that will mount as an aftermarket device onto any helmet. When paired with the ICEdot app on a smart phone, the system is able to detect motion, changes in forces and impacts. In the event of significant measured force, the device sends critical data to the app which sounds an alarm and initiates an emergency countdown. Unless the countdown clock is stopped, the app will then notify the athlete's emergency contacts listed in their ICEdot profile as well as send GPS coordinates of the incident so that appropriate follow up actions can be taken.

Biju Thomas and Dr. Tim Bauer, founders of SenseTech, developed the product. The two developed their first prototype after Thomas struck his head in a bicycling accident and approached Bauer about how they could make a mobile phone act on the owner's behalf.

SenseTech LLC founders, Biju Thomas and Dr. Tim Bauer, will present the product prototype at the Wearable Technologies Conference in San Francisco on July 24, 2012.

In addition, ICEdot CEO Chris Zenthoefer will be available to showcase the product in London at the Summer Games and will be available for product demonstrations the week of August 6, 2012 in London.

About ICEdot
ICEdot is an emergency identification and notification service that provides critical emergency contact and health information at the scene of an accident. The service utilizes the Internet, mobile applications and SMS technology to quickly identify a patient, relay important medical information, provide and notify emergency contacts - in case of emergency. ICEdot is the only identification and notification service backed by the American Ambulance Association and is a proud sponsor of the National Association of Emergency Medical Technicians (NAEMT).