FaceCake Debuts Latest Augmented Reality for Retail Platform at NRF 2017

NEW YORK, NY --- FaceCake Marketing Technologies, Inc. debuts the latest version of its Augmented Reality platform for Retail at the NRF Convention & EXPO at the Jacob K. Javits Convention Center in New York City, New York, from January 15-17, 2017.

FaceCake, creator of the Swivel Virtual Dressing Room and the ShadeScout family of visual search mobile apps, will preview exciting additions to its interactive AR platform at Retail's Big Show 2017 in Microsoft's Innovation Zone, featuring a frictionless shopping experience that allows consumers to virtually "visualize their look" wherever they are, whether in-store or at home, or on their mobile device.

FaceCake's personalized Augmented Reality shopping platform is built on Microsoft Azure's global-scale, trusted cloud platform to power its portable photorealistic Try-On experiences on any device. Consumers can now create a runway or AlterImage video in which they are the featured model, allowing them to view products on their own moving image. Users can access their AlterImage videos anytime for easy AR shopping anywhere, save them in their own virtual dressing room, share, or instantly purchase products.

Additionally, FaceCake is previewing the Swivel Virtual Closet with its InstaTry feature, which lets shoppers select complete looks seen in-store, online, or even products in their own closet to try them on in real time, receive product recommendations, or add them to their dream virtual closet. FaceCake's scalable process allows complete ensembles to be virtually tried on without the need to produce 3D product models.


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