Versium, a big data and artificial-intelligence-driven marketing company, launched its Developer Portal, an API-accessible developer platform. The portal enables developers to increase marketing ROI by transforming their e-commerce, marketing automation, and CRM platforms with proven data technology solutions. Via the portal, developers can access the proprietary LifeData warehouse, which includes more than one trillion data attributes, and its proprietary marketing empowerment technologies. These include automated data cleansing, enrichment and segmentation, and AI-powered predictive targeting.
The portal will help developers rapidly expand their business by enhancing and customizing the solutions they deploy and build recurring revenue through the results-based, subscription fees associated with Versium's integrated data intelligence and AI-powered predictive marketing solutions. They will be able to rapidly:
- Clean data to fix data errors and formatting issues
- Validate identities to ensure contact data is associated with a real person
- Look up and add new business and consumer contact details
- Access rich business and consumer data insights
- Use AI models to score leads
- Add new leads or prospects into the CRM based on the same predictive models
For more details, checkout the Versium API Developer Portal.