LONDON /PRNewswire/ -- With the explosion in smartphones usage, the number of payments done via mobile devices has significantly increased over recent years. As eCommerce becomes mCommerce, the industry has to focus on payment security. During a "card not present" process, a personal account number, expiration date, and card validation code are not enough to completely secure a transaction. Biometrics that provide high levels of security and an intuitive customer experience might be the solution for secure mobile payments.
"Protecting the mobile device itself is a first step, necessary to secure mobile payments. Although a personal identification number (PIN) can do the job, in 2011 more than 60% of smartphone users were not using a PIN to protect their mobile access," noted Frost & Sullivan Global Program Director, ICT in Financial Services, Jean-Noel Georges.
Over the past decade, many biometric projects have emerged with the aim of enabling user identification on mobile devices. In Europe, the Mobile Biometry (MOBIO) project is noteworthy, with the aim to develop advanced biometric tech solutions for authentication on personal mobile devices. Leveraging the existing technologies embedded within these devices (e.g., headphone, microphone, and camera), the optimal solutions included voice and facial recognition and bi-modal authentication.
"The time is now right for biometric technology to emerge as a secure solution for mobile applications that require high levels of security, particularly payment," said Mr. Georges. "From a pure-payment security point of view, biometrics has already delivered significant advantages."
The need to have a simple and intuitive payment solution precedes success. Natural Security, for example, developed a biometric point of sale (POS) solution based on fingerprint (veins or digital) recognition. The fingerprint reader connects to a contactless object (contactless card) to verify that the identified personal data matches the information stored on the card. This is a practically effortless payment mechanism that does not require a PIN or card and provides a great customer experience.
"One potential mobile development could have a huge impact on biometric security solutions; rumours persist that the next iPhone will include a fingerprint sensor. Given that Apple acquired Authentec—with its TouchChip product family—in 2012, this is a strong possibility," added Mr. Georges.
Remembering PINs could become soon a thing of the past. With biometrics, the user is the unique key to device, application, and payment security, making it a high rank of protection. But even if these technologies are ready, the cost and complexity of integrating them into mobile devices make widespread rollout a huge challenge.
Moreover, the end user will need time to accept this new way of interacting with his or her device. Other projects have already appeared that use an individual's personal magnetic field as an identifying signature. "We expect to see biometrics becoming increasingly prevalent over the course of the next 3–4 years, driven by a desire among vendors and consumers alike to be better protected when accessing mobile services," summarized Mr. Georges.
If you would like to learn more about biometrics in mobile security, please contact Joanna Lewandowska, Corporate Communications, at [email protected]. Please include your full contact details in the query.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation, including research, analysis, strategy, vision, innovation, and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360° research, comprehensive industry coverage, career best practices, as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector, and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, mega trends, breakthrough best practices, changing customer dynamics, and emerging economies?
Contact Us: Start the discussion.
Join Us: Join our community.
Subscribe: Newsletter on "the next big thing".
Register: Gain access to visionary innovation.