What’s it mean to #BeFierce? Our new look tells the story.

Fierce Electronics Branding Image
Fierce has a new look, which reinforces our commitment to editorial independence and quality, and our engaging, content-driven conferences that attract decision makers across the electronics community.

A few years ago, one of our Fierce editors met a contact in person for the first time. “You’re the ones with the scary name,” he joked. It was a glancing reference, but the comment stuck, and for good reason. We had never articulated, for ourselves or anyone else, what being Fierce actually meant.  

Today, we are. I am pleased to introduce to you a new look for Fierce that exemplifies our bold, forward-thinking approach to everything we do here. It marks a new and improved destination for our news and analysis that you can’t get anywhere else and for our must-attend virtual and live events.  

Our websites may be most familiar to you as a reader, but we also produce multiple virtual and live events each year. Our news and event brands bring you greater access to information, education, inspiration and new connections. That’s why our new look extends across our websites, newsletters and events—to show the combined might of Fierce.  

What isn’t changing? Our commitment to editorial independence and quality, and our engaging, content-driven conferences that attract decision makers across the electronics community. We’re proud to bring you Fierce insights and connections everywhere you need us to be.  

Fierce AI Week

Register today for Fierce AI Week - a free virtual event | August 10-12

Advances in AI and Machine Learning are adding an unprecedented level of intelligence to everything through capabilities such as speech processing and image & facial recognition. An essential event for design engineers and AI professionals, Engineering AI sessions during Fierce AI Week explore some of the most innovative real-world applications today, the technological advances that are accelerating adoption of AI and Machine Learning, and what the future holds for this game-changing technology.

As always, thank you for reading and thank you for being a part of the Fierce community. #BeFierce.   

Kevin Gray 
[email protected] 

Suggested Articles

Hydrogen refueling stations are limited in the U.S., restricting interest in use of fuel cell electric cars


Silicon Labs is providing the BT module needed for detecting proximity with another Maggy device

Test automation won't fix everything, but can help, according to an automation engineer. Here are five problems to avoi to improve chances of success