Sony to hold student robotics contest in U.S.

Sony to sponsor student robotic contest
Sony will sponsor both online and onsite robotics competitions for students. (Sony)

Sony Electronics Inc. is jumping into the STEAM (Science Technology Engineering Art and Math) arena in the U.S. with its first annual KOOV Challenge USA. The competition will allow students and KOOV users in the U.S. to use their coding, robotics and design skills.

The challenge will be offered to students within the contiguous United States in Grades 3-8 at both public and private schools with teacher or faculty sponsorship and parent/legal guardian consent. There is no fee to participate, and students may participate online in the KOOV App and/or in person at Sony's San Diego headquarters.

"The Sony KOOV Challenge USA Contest is a fun way for Sony to engage and inspire the next generation of young innovators and include future technology design themes that are increasingly important to both Sony and the industry at large," said Michiko Araki Kelley, vice president, New Business and Corporate Marketing Group, Sony Electronics, in a statement. "At CES 2020, Sony unveiled the Vision-S Prototype Vehicle, so this year's KOOV Challenge USA continues with the autonomous vehicle transportation theme as part of the competition."

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Hosted within the KOOV App will be an online robotics challenge around the theme of Autonomous Vehicle Transportation. By coding and creating a unique concept, students will take the design challenge and upload their final submission to the KOOV App. The top 3 winners will each receive a KOOV Trial Kit. This contest will run until March 12. Details can be found at

Sony will also host an in-person timed robotics challenge and concept presentation at its U.S office in San Diego March 22, from 9:00 am to 3:30 pm. Students will be challenged to create a unique design with KOOV and complete a challenge surrounding the theme of Autonomous Vehicle Transportation. Groups of no more than 3 students grouped in either grades 3–5 or grades 6–8 may participate, subject to the Contest Official Rules. The grand prize consists of a trip to the KOOV Challenge in Tokyo, Japan in October 2020.


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