Driven by falling prices and rising consumer demand for thinner, lighter, and more colorful TV sets, sales of active matrix organic light-emitting-diode (AMOLED) displays used in TVs are projected to reach $7.5 billion by 2025, up from $2.9 billion in 2019, according to IHS Markit.
AMOLED technology has developed rapidly in the last few years, and IHS Markit expects active-matrix OLED TV sets are expected to account for 20.6 percent of the $36 billion TV display market in 2025, up from just 8.6% in 2019.
“Despite carrying a much higher average selling price (ASP) than LCD TVs, AMOLED TVs are extremely appealing to consumers because of their slim form factor, light weight, and wide color gamut,” said Jerry Kang, associate director at IHS Markit, in a statement. “Starting in 2020, AMOLED TV ASPs are expected to begin to decline due to increases in manufacturing capacity spurred by the adoption of a more advanced production process. This will pave the way for much more widespread adoption of AMOLED TVs.”
According to the firm, one development expected to result in major price declines is the use of multi-model glass (MMG) substrates in Gen 8 display manufacturing fabs. With its capability to support multiple display sizes on a single substrate, MMG substrates can improve the efficiency of manufacturing, reduce product costs, and help diversify product line-ups.
LG Display recently ramped-up a Gen 8 MMG factory in Guangzhou, China, the company’s second Gen 8 facility after its factory in Paju, South Korea, operating since 2013. LG’s investments in MMG are expected to solidify the company’s market-leading position in AMOLED TV’s, said IHS Markit.
The firm added that other display suppliers are aiming to compete with LG Display’s advanced white OLED technology.