Apple launches its Apple Card in U.S.

Apple launched its Apple Card yesterday. Anyone can apply for an Apple Card through the Wallet app on an iPhone. Approved consumers can use it immediately in any store or website that participates in Apple Pay. There's also an Apple‑designed titanium card for use in places that don't take Apple Pay.

The launch follows a trial run last month, where limited customers were allowed to apply early.

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Apple has made a big deal that there are no fees that many other cards charge. That means no annual fee, transaction fee, penalty fee or “other fees.”

Many credit cards offer rewards, and the Apple Card is providing rewards through a Daily Cash program. For every Apple Card purchase through Apple Pay, customers receive 2% Daily Cash back on their card. If a user makes a purchase directly with Apple, such as at one of their stores or through their website and apps, the user will get 3% back on their card.

Any user who makes a purchase with the titanium Apple Card will receive 1% Daily Cash back on any purchase.