Apple introduced its iPhone 13 series on Tuesday, including a new A15 Bionic chip and 5G in the iPhone 13, iPhone 13 mini, Pro and Max models.
There is even 1 TB of storage capacity in the Pro Max, which lists at the top end starting at $1,599, although the base model with 128 GB sells for $1,099. All four models go on sale Friday with availability on Sept. 24.
The A15 Bionic is built on 5-nm technology and features a 5-core GPU for fast graphics that Apple claims is 50% faster than the competition. The Pro model features a 6.1-inch display and the Max a 6.7-inch screen, while the iPhone 13 mini has a 5.4-inch display and the iPhone 13 a 6.1-inch display.
There is also a 6-core CPU in the A15 Bionic with two new high-performance cores and four new-high efficiency cores, also with a 50% speed edge over the other guys.
A 16-core neural engine operates at up to 15.8 TOPS, for support of such features as Live Text in Camera in the new iOS 15.
Much of the focus with the new iPhone Pro models was on camera and video capability, almost all supported by the A15 Bionic and advanced machine learning software. Capabilities include Night mode on all cameras, including the telephoto camera. Smart HDR4 provides better color, contrast and lighting.
The chip also bolsters Cinematic mode with a depth effect and auto focus. It also records in Dolby Vision HDR.
What might matter most to users is greater battery life, due to a larger battery, A15 Bionic and power-efficient components, according to Apple marketing materials.
The iPhone 13 Pro Max is designed to last 2.5 hours longer in a day than the iPhone 12 Pro Max.