The World's Most Valuable Brands Revealed

According to the study by valuation and strategy consultancy Brand Finance, the monetary value of Google’s brand rose by 24 percent last year to $109.5 billion, propelling it to the top spot for the first time since 2011. Apple’s value fell from $145.9 billion in the previous year to $107.1 billion.

“Google remains largely unchallenged in its core search business, which is the mainstay of its advertising income,” Brand Finance wrote in its report.

The Global 500 10 most valuable brands are:
• Google
• Apple
• Amazon.com
• AT&T
• Microsoft
• Samsung
• Verizon
• Walmart
• Facebook
• ICBC

The top 10 most powerful brands are:
• Lego
• Google
• Nike
• Ferrari
• Visa
• Disney
• NBC
• PriceWaterhouseCoopers
• Johnson & Johnson
• McKinsey & Company

The report said that "Lego scores highly on a wide variety of BSI metrics such as familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation."

Suggested Articles

Annual growth of 15% is expected for next decade according to Future Market Insights

New tech relies on time-of-flight sensor tech used in HoloLens combined with CMOS

Edge computing has been around for a while, but the intelligent edge? Ah, come on!