The World's Most Valuable Brands Revealed

According to the study by valuation and strategy consultancy Brand Finance, the monetary value of Google’s brand rose by 24 percent last year to $109.5 billion, propelling it to the top spot for the first time since 2011. Apple’s value fell from $145.9 billion in the previous year to $107.1 billion.

“Google remains largely unchallenged in its core search business, which is the mainstay of its advertising income,” Brand Finance wrote in its report.

The Global 500 10 most valuable brands are:
• Google
• Apple
• Amazon.com
• AT&T
• Microsoft
• Samsung
• Verizon
• Walmart
• Facebook
• ICBC

The top 10 most powerful brands are:
• Lego
• Google
• Nike
• Ferrari
• Visa
• Disney
• NBC
• PriceWaterhouseCoopers
• Johnson & Johnson
• McKinsey & Company

The report said that "Lego scores highly on a wide variety of BSI metrics such as familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation."

Suggested Articles

Video "experience" service by Revl doesn’t rely on an AI chip

Nvidia saw its stock drop by 16% from its high a week ago

AMD and Nvidia saw 6% drop, joining long list of losers