LOS ANGELES, CA -- The days of bad lighting are over – at least when it comes to your makeup mirror. Today simplehuman launched its line of sensor-activated vanity mirrors in Sephora, making the revolutionary LED mirrors more accessible than ever.
The sensor mirror automatically lights up as your face approaches and simulates natural sunlight to ensure makeup is color-correct and is applied flawlessly. It is equipped with simplehuman's unique tru-lux™ light system, which provides unparalleled brightness and clarity; and it's offered in 5x and 10x magnification, so you'll never miss a hair. It's the perfect tool for every Beauty Insider.
"We're excited to work with Sephora and look forward to expanding our presence in the beauty market," said simplehuman CEO and designer Frank Yang.
Widely known for its kitchen and bath products, simplehuman has introduced itself as an innovator in the beauty world by joining Sephora. The mirrors will be offered in two sizes: the original sensor mirror ($200) and the travel-friendly mini sensor mirror ($130) online, with stores to follow. The cordless mirrors are rechargeable through USB cable, so no need for batteries.
See a video demo at http://youtu.be/GZndTJcfAys