RS Components and Allied Electronics Expand Semiconductor Offering Through Global Distribution Deal with ROHM

WELLINGTON, New Zealand -- RS Components and Allied Electronics (Allied) have signed an agreement with ROHM Semiconductor that positions RS and Allied as an authorised global distribution partner of the electronic component vendor.

RS and Allied hold a sizeable inventory of several hundred ROHM components, which includes discrete semiconductors, power management ICs, LEDs, display drivers, optical switches, video and audio processor circuits, and sensor devices. These devices are extensively deployed in a wide array of automotive, telecommunication, computer and consumer applications.

RS and Allied's new authorised distributor status bolsters the company's alliance with ROHM, and provides a platform from which to substantially broaden the selection of ROHM parts available direct from stock at the distributor's global warehouses.

Jonathan Boxall, Global Head of Semiconductors at RS Components, commented, "Consolidating relationships with suppliers such as ROHM is an increasingly important consideration in our endeavour to sustain high levels of product availability for our customers, and to anticipate their future needs. The global demand for semiconductors continues to rise, so it is important that our offer reflects this, and meets the needs of design engineers and buyers to source parts quickly and easily in this highly competitive market."

"Sourcing and purchasing ICs for complex designs is a time-consuming task for engineers and buyers due to the vast range of devices we now take to market," saidMasaki Sakai, Director of Euro-American Sales at ROHM. "Bringing RS and Allied on board as an authorised distribution partner will ease and accelerate this process, giving customers online access to more and more of our devices, and allowing us to respond more efficiently to growing demand."

For more details, visit http://www.electrocomponents.com