Roger Grace, president of Roger Grace Associates and recipient of the 2016 Sensors Industry Impact Award, is scheduled to debut the first of an eight-part series on MEMS/Sensors Marketing. Roger, as a 35 year veteran as a sensor marketing consultant, has conducted extensive interviews with over 15 MEMS/sensors highly credentialed executives to create this material.
Armed with this information as well as his own, “MEMS/Sensors Marketing: Oxymoron or Opportunity” will provide answers to critical issues including:
- Listening to the “voice of the customer”
- Insider tips and the role of marketing communications for a successful marketing campaign
- Market research: past failures and future opportunities
- Is the “shine” off of MEMS?
- Similarities and differences in MEMS/sensor marketing vs. IC marketing
- The role of marketing in the funding process….and many more.
The series will be filled with pragmatic (sorry Harvard Graduate Business School) and personal information based on the more than the 350 plus years of combined MEMS/sensor industry experiences of the interviewees. This is a not to be missed opportunity to gain some very valuable knowledge for the MEMS/sensor community.
Roger H. Grace is president of Roger Grace Associates (RGA), a marketing consulting firm specializing in high technology, which he founded in 1982 in San Francisco, California. His background includes over 40 years in analog circuit design engineering, manufacturing engineering, application engineering, project management, product marketing, and technology consulting. Mr. Grace has 15 years of experience as a microwave/R.F. design and project engineer at Avco Missile Systems, Wilmington Massachusetts; Raytheon Company in Sudbury Massachusetts and Goleta California and Ford Aerospace and Communications in Palo Alto, California.
About the author
Mat Dirjish is the Executive Editor of Sensors magazine. Before coming on board, he covered the test and measurement and embedded systems market for Electronic Products Magazine, after which he spent thirteen years covering the electronic components market for EE Product News and Electronic Design magazines. He also has an extensive background in high-end audio/video design, modification, servicing, and installation.