Sensor Marketing Expert Organizes and will Chair All-Day June 26 Preconference Session

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Naples, FL –December 9, 2017--- Roger Grace, President of Roger Grace Associates, the leading marketing consultancy specializing in Sensors and MEMS has announced the call for abstracts for the all-day June 26, 2018 Sensors Expo pre-conference workshop.  The extended abstract dealine is January 17,2018 The session will address Printed/Flexible Stretchable (P/F/S) and Functional Fabric (FF) Sensors from a commercialization perspective to support Internet of Things (IoT) and wearable applications.  Mr. Grace will be joined by other world recognized leaders in the P/F/S and FF sensors and electronics area representing organizations from the US, Europe and Asia who will present information on current research and development activities and application opportunities for P/S/T and FF sensors and P/S/T and FF Sensor-based systems issues.  The exhibition and technical conference will take place at the McEnery San Jose California Convention Center from June 26-28, 2018.

Mr. Grace stated, “This all-day session is a key and integral part of my “evangelization” of P/F/S and FF sensors.  It was developed to help inform and educate the technical, technical management, and business community of the major significance of P/S/T and FF sensor-based technologies and their enabled far- reaching opportunities in IoT and wearable applications from both a current and future perspective. Attendees will be provided with presentations from representatives of leading international organizations representing the entire ecosystem of P/S/T and FF sensors and associated electronics , from research and development to manufacturing, who are in the forefront of bringing new and unique P/S/T and FF technologies to the market.   We are expecting that several speakers from leading international research and development organizations and universities will address their efforts on device development and integration issues and future application opportunities.  Presentations will address the current and future opportunities for P/F/S and FF sensors and the necessary requirements for them to become commercially viable.  Also, to be addressed will be other functional elements of these IoT and wearable systems e.g. batteries, memory/logic as well as packaging and interconnects.  Barriers to the successful commercialization and strategies resulting in monetization of P/S/T and FF sensors strategies from perspectives including integration, infrastructure and manufacturing will be addressed. The session will also address the requisite infrastructure of materials, manufacturing and test systems.  We expect the attendee to emerge from the session with a good knowledge of where we have come from, where we are, where we’re going, and what they need to do to help create a more commercially viable P/S/T and FF sensor industry as well as where they can participate in exploiting current and future major application opportunities for P/S/T sensors.”  He concluded, “This Sensors Expo 2018 precon session has, to the best of my knowledge, the most highly concentrated and expansive effort to date to exclusively address the topic of P/F/S and FF sensors”.

Mr. Cal Groton, Director of Questex, the organizer of the event said, “We decided early on in the creation of the pre-conference program to address IoT and wearables because of its current and future importance in the sensors space.  Our decision to bring Roger Grace aboard to develop and chair an all-day pre-conference session was an easy one for us based on Roger’s well- deserved reputation in the industry as the a sensors marketing consultant “guru “in addition to his long and successful track record of developing over 25 successful technical conference sessions, many here at Sensors Expo. We are truly gratified that Roger’s selection of speakers for his all-day session on printed/flexible/stretchable sensors demonstrates the intent of our exciting conference…that being informing and educating the engineering community as to the power and capability of sensor technology to solve application opportunities.  We are looking forward to very successful technical sessions, technical exhibit and especially Roger’s star-studded array of speakers in our pre-conference program”.


The availability of sensors that can take the shape and work reliably in their imposed complex and demanding working environment has existed for quite some time.   Interlink Electronics and Tekscan introduced their flexible sensor product lines in the mid-80’s.  With the recent popularity of the Internet of Things (IoT), “wearables” (including clothing) and more importantly….disposables…create the need for low-cost single or multiple sensors per system that are small, lightweight and low- power consuming that also can conform to the shape of and survive the environment in which they must operate and are becoming essential.  This is especially relevant in the creation of measurement systems which typically rely upon several sensors and their accompanying microcontroller/embedded sensor fusion algorithms that make them “smart” and enable them to address a myriad of IoT applications including environmental/pollution monitoring including air, water, soil and food; fitness; health /ehealth monitoring; agriculture and other applications supporting the “four pillars” of Abundance  …the solution….printed/flexible/stretchable sensors and associated electronics and packaging.    Recent estimates report the total market for printed/flexible sensors to be $8 billion of the $340 billion flexible electronics market by 2025.  With expected unit average sales prices (ASPs) of approximately $0.01 by 2025, this translates into an annual 800-billion-unit volume market…and certainly qualifies as a significant constituent of the trillion sensors initiative. 

The US DOD has recently awarded major contracts to organizations to move these two important technologies forward.  Headed by MIT, the Advanced Functional Fabrics of America (AFFOA) Program received $75 million in funding matched with $242 from many participating organizations in late April, 2016.  In August 2015, the FlexTech Alliance received $75 million from DOD with matching grants of $96 million from organizations to create and manage a flexible hybrid electronics facility in San Jose California.



Roger Grace Associates, founded in 1982, is located in Naples, Florida and provides comprehensive strategic marketing consulting and marketing communications services to domestic and overseas high-technology-based clients…from startups to Fortune 500’s in addition to government agencies. The firm specializes in conducting market research leading to the creation, development and execution of positioning, branding and actionable market strategies for its clients in the successful commercialization of technology for the sensors, MEMS, Nano, semiconductor and semiconductor equipment markets.  For more information please visit


Sensors Expo & Conference is North America’s premier event focused exclusively on sensors and sensor-integrated systems and is widely known as the world’s largest and most important gathering of engineers involved in sensor systems.  The conference program is dedicated to exploring the most up-to-date innovations in sensor technology in tracks including energy harvesting, flexible and wearables, IoT, measurement and detection, MEMS and sensors, novel sensor applications, optical sensing and detection sensors and embedded systems design and wireless.    Sensors Expo & Conference identifies cutting-edge trends, explores them in an information-packed conference program and reflects those trends throughout the exhibit floor with new product announcements, application presentations, technology focused tours and a showcase of hundreds of products and services.

In its 33st. year, Sensors Expo returns to a Silicon Valley venue after two successful showings in 2016 and 2017. To take place at the McEnery Convention Center in downtown San Jose from June 26-28, 2018, its expected attendance of over 5000 will provide the opportunity for attendees to visit between 250 and 300 exhibitors, attend five all-day precon sessions and 55 technical sessions.  For more information, please visit

Editor’s Note: Editors are invited to attend Sensors Expo 2016 free of charge.  Please go to the website to register and request a press pass. 

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