The old office work rule for success, “It’s not what you do, but how late you stay”, apparently does not apply to robots. Instead, “It’s not what you, but how fast you do it”, is the new formula. For example, a Cornell University-led team has found that when robots are beating humans in contests, people consider themselves less competent and expend slightly less effort. As a result, these humans tend to dislike the robots.
The study, “Monetary-Incentive Competition Between Humans and Robots: Experimental Results,” brought together behavioral economists and roboticists to explore, for the first time, how a robot’s performance affects human behavior and reactions when they’re competing against each other simultaneously. Their findings validated behavioral economists’ theories about loss aversion, which predicts that people won’t try as hard when their competitors are doing better and suggests how workplaces might optimize teams of people and robots working together.
“Humans and machines already share many workplaces, sometimes working on similar or even identical tasks,” said Guy Hoffman, assistant professor in the Sibley School of Mechanical and Aerospace Engineering. Hoffman and Ori Heffetz, associate professor of economics in the Samuel Curtis Johnson Graduate School of Management, are senior authors of the study.
“Think about a cashier working side-by-side with an automatic check-out machine, or someone operating a forklift in a warehouse which also employs delivery robots driving right next to them,” Hoffman said. “While it may be tempting to design such robots for optimal productivity, engineers and managers need to take into consideration how the robots’ performance may affect the human workers’ effort and attitudes toward the robot and even toward themselves. Our research is the first that specifically sheds light on these effects.”
In the study, humans competed against a robot in a tedious task – counting the number of times the letter G appears in a string of characters, and then placing a block in the bin corresponding to the number of occurrences. The person’s chance of winning each round was determined by a lottery based on the difference between the human’s and robot’s scores: If their scores were the same, the human had a 50 percent chance of winning the prize, and that likelihood rose or fell depending which participant was doing better.
To make sure competitors were aware of the stakes, the screen indicated their chance of winning at each moment. After each round, participants filled out a questionnaire rating the robot’s competence, their own competence and the robot’s likability. The researchers found that as the robot performed better, people rated its competence higher, its likability lower and their own competence lower.
The research was partly supported by the Israel Science Foundation. For additional information, take a peek at the Cornell Chronicle story.