Report Reveals Competitive Advantages of Visual Quality


Applitools’ “2019 State of Automated Visual Testing Report” finds, that as the number of screens and pages across applications, websites, operating systems and devices continues to grow at breakneck speed, the continuous management of a web application’s visual quality is a competitive advantage for businesses worldwide.

Conducted as an independent survey of over 350 companies, the data outlines research findings for visual testing and quality and identifies key patterns that drive excellence in Application Visual Management. Leveraging the research, organizations can better understand the business challenges and opportunities associated with visual quality and how they compare to the market overall along key dimensions of visual testing including coverage, release velocity, quality, and team morale.  

Report Findings 

  • Visual bugs are common and cost the typical R&D team between $1.75m and $6.9m annually to fix.
  • Today’s typical “Digitally Transformed" brand now boasts 28 unique web and mobile applications, each with 98 pages or screens per app, viewable in five different screen sizes, and read in six different human languages. This amounts to about 90,000 page and screen variations accessible every day by customers.
  • CI-CD and Digital Transformation initiatives are necessary to deal with the enormous challenge of visual quality, yet for over 64 percent of companies surveyed these initiatives are either non-existent or failing to deliver as planned.
  • Companies leveraging Automated Visual Testing are building competitive advantage via improvements to coverage, quality, release velocity, and team morale.  

Data shows:

  • Overall app test coverage increasing by over 60 percent
  • Visual quality improving by 3.6x with far fewer visual bugs escaping
  • Monthly release velocity more than doubles
  • Despite the strategic value to visual quality and release velocity, only 12 percent of companies surveyed are leveraging automated visual testing as of Q1 2019 suggesting competitive advantage is possible for those companies who move quickly to adopt the technique this year.
  • By the end of 2019, research indicates an additional 38 percent of companies will have initiated automated visual testing as a core strategy, transitioning this important technology to the mainstream of R&D.  

For more details, download the “2019 State of Automated Visual Testing Report” and also visit Applitools.