OmniVision's OV16825 CameraChip Sensor Featured in Main Camera of Gionee's ELIFE E7 Flagship Smartphone

SANTA CLARA, CA - OmniVision Technologies Inc and Gionee Communication Equipment Co. Ltd. announced today they have jointly developed a next-generation 16-megapixel camera for Gionee's flagship smartphone. Using OmniVision's OV16825 CameraChip™ sensor, the ELIFE E7 smartphone camera can capture 16-megapixel burst photography and ultra high-definition (HD) video. This level of camera performance puts the ELIFE E7 at the leading edge of high-performance camera-centric smartphones.

"By using our OV16825 CameraChip sensor, Gionee has produced a smartphone that delivers striking imaging results," said Raymond Wu, president of OmniVision. "OmniVision continuously strives to work with technology partners like Gionee that share our passion for innovation and exceeding consumer expectations. We're delighted to see the OV16825 built into a cutting-edge smartphone like the ELIFE E7."

"The ELIFE E7 smartphone achieves its high level of performance by using the industry's most innovative component technology," said Lu Weibing, CEO of Gionee. "This smartphone reflects Gionee's deep understanding of customer needs, as well as its close ties with world-class technology leaders like OmniVision. Gionee is constantly looking for new ways to drive innovation through collaboration."

The 1/2.3-inch OV16825 is capable of operating in full-resolution 16-megapixel video at 30 frames-per-second (FPS), 4K2K (3840 x 2160) video at 60 FPS, and 1080p HD video at 60 FPS with extra pixels for electronic image stabilization (EIS). Additionally, the sensor features an on-chip scaler, and supports 16-megapixel high-speed photography, allowing users to capture multiple high-resolution frames in rapid succession. The sensor's 1.34-micron OmniBSI-2™ pixel delivers exceptional low-light performance.

The OV16825 is currently in volume production. For more details, visit

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