MICHELIN Premier A/S Tire Scores 'Best Of What's New' Award

GREENVILLE, SC -- Popular Science selected the MICHELIN Premier A/S tire as one of the Top 100 innovations of 2014. Named to the annual Best of What's New list in the Automotive category, the revolutionary MICHELIN Premier A/S tire with EverGrip™ features an evolving tread design and high-traction rubber compound to deliver exceptional levels of wet grip providing enhanced safety even as the tires wear down.

"We are honored to have the Michelin Premier A/S recognized as a significant leap forward in innovation," said Scott Clark, chief operating officer of Michelin North America's passenger and light truck tire division. "The Premier A/S reflects our continued commitment to staying on the leading-edge of research and development so that we can continue to provide consumers with new products that make their driving experience safer and more enjoyable."

Even when worn, the MICHELIN Premier A/S tire with EverGrip technology still stops shorter on wet roads than the leading competitors' brand new tires[1]. The MICHELIN Premier A/S tire provides confidence over time when driving on wet roads through a combination of hidden grooves in the shoulder that emerge as the tire wears down, expanding rain grooves around the center that widen over time to continue to evacuate water and a unique rubber compound that continues to deliver enhanced wet grip performance.

For more information, visit http://www.michelinman.com

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