Leveraging IoT, One Rose at a Time


IoT in several markets is still a promise, but for those innovative customers who are willing to invest and explore its potential the benefits are increasingly clear. For one of the biggest rose greenhouses in the Netherlands, Porta Nova, growers of the coveted Red Naomi rose, the introduction of a new platform that leverages the unique power of IoT has resulted in the wellbeing and success of its greenhouses and sought-after flowers. 


Porta Nova’s challenges began with monitoring the horizontal temperature distribution within their greenhouses. They required sensors that were not affected by solar interference to ensure correct measurements, to get the maximum production per square meter. Additionally, they needed sensors that were precise enough to detect a fire, fine-tuned to go off at the first sign of smoke.


According to marketresearch.biz, the floriculture market is projected to reach a value of $103.9 billion (US dollars) in 2026 at a CAGR of 5.0% over the forecast period with the market in Europe accounting for highest revenue share, owing to the increasing consumption of floriculture products in the countries such as Switzerland, Netherland and Denmark. Realizing this market opportunity in conjunction with its past greenhouse success, closing business was not an option.


After considering several solutions, Porta Nova opted for a simple and open universal platform that allowed them to receive data from four critical environmental conditions:  temperature, humidity, CO2 and light intensity all using solar powered wireless sensors. Developed by Technolution and equipped with an IoT gateway from MultiTech the new “Sense2Grow platform” utilized the power of the LoRaWAN protocol to receive fine-grained data on all their critical conditions. Now, the growers at Porta Nova have access to the kind of information they need to optimize the climate in the greenhouse, resulting in better quality, production, and savings.


“The new Sense2Grow system has provided us with a complete IoT chain: sensor nodes, communication to cloud, central data storage, central device management, data presentation, even installation support,” said Leon Dukker managing director at Porta Nova. “We now have access to all the information we need in the format we choose. Our sensor data is presented to us via colored heat maps - it’s an ideal format for us to review this kind of information.”


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Developed by Technolution and equipped with an IoT gateway from MultiTech,

 the new “Sense2Grow platform” utilizes the power of the LoRaWAN protocol

to receive fine-grained data on all the critical conditions within their greenhouse.


“The installation of Technolution’s innovative platform within Porta Nova’s greenhouses demonstrates the benefits of combining sensor and LoRa technologies to capture vital, hard-to-reach information without relying on unpredictable cellular coverage,” said Neil Carey, “MultiTech’s MultiConnectConduit is the industry’s most configurable, manageable, and scalable LoRa gateway and was ideally suited for the Sense2Grow platform. We are proud to be part of a solution that further reinforces the power, impact and potential of Smart Farming.”

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Sensors located throughout Porta Nova’s greenhouses measure

critical environmental factors including

temperature, humidity, CO2 and light intensity.


Technolution’s Sense2Grow industrial IoT solution is not limited to agriculture, as it connects sensors to generate data that can be used to manage and monitor business processes for a wide variety of industrial use. “Simply put, it converts data into information, giving you a better and more up-to-date picture of your business practices. This can yield new insights on how to improve and renew your business practices,” said Olaf Peters, system architect at Technolution.

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Based in the Netherlands, Porta Nova’s rose greenhouse is one of the

largest and most technically advanced greenhouses in the world.


The Sense2Grow system implements data as a service, where the customer owns the data. In most situations, sensor data is forwarded to third parties for domain specific analysis and presentation. Raw sensor data can also be inspected in the Sense2Grow web dashboard. For greater growth, visit Technolution and Porta Nova, as well as MultiTech.