Label Reader Understands Chinese

Dutch-based systems integrator Prime Vision has launched its new e-commerce Parcel Reader to help postal operators overcome some of the major challenges associated with handling Chinese parcels. Like most cross-border shipments, parcels from Asia vary in size, shape, and weight, making them difficult to position correctly for scanning in the automated sorting process. Chinese custom labels and barcodes are also often poorly printed with critical information missing or smudged. Add in the lack of standardization in address label format – which makes it near-impossible for common scanners to read – and the process becomes a daunting task for any sorting hub.


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Prime Vision developed the e-commerce Parcel Reader as a viable solution to these problems. Used in partnership with any established optical character recognition (OCR) solution, it allows postal operators to convert highly labor-intensive Asian parcel handling into a profitable revenue stream. 


The system sets itself apart by only detecting, interpreting and validating the information necessary for processing and sorting. It looks for relevant blocks of data, often hidden in a sea of confusing and useless clutter. The reader first interprets the type of mail – in this case Asian – and then identifies the segments of relevant data to establish the location of the necessary text.  Once pinpointed, machine-learning and advanced OCR techniques combined with Prime Vision’s OCR parcel libraries, clean the address line for conventional recognition. For more details, visit Prime Vision.

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