Label Reader Understands Chinese

(Prime Vision)

Dutch-based systems integrator Prime Vision has launched its new e-commerce Parcel Reader to help postal operators overcome some of the major challenges associated with handling Chinese parcels. Like most cross-border shipments, parcels from Asia vary in size, shape, and weight, making them difficult to position correctly for scanning in the automated sorting process. Chinese custom labels and barcodes are also often poorly printed with critical information missing or smudged. Add in the lack of standardization in address label format – which makes it near-impossible for common scanners to read – and the process becomes a daunting task for any sorting hub.


Sponsored by Infosys

Infosys positioned as a Leader in Gartner Magic Quadrant for IT Services for Communications Service Providers, Worldwide 2020

The Gartner Magic Quadrant evaluated 12 vendors and Infosys was recognized for its completeness of vision and ability to execute.
Infosys leverages its global partner ecosystem, CSP-dedicated studio, design tools, and 5G Living Labs to boost service delivery. Innovative solutions such as the ‘Infosys Cortex2’ are driving business value for CSPs.

Prime Vision developed the e-commerce Parcel Reader as a viable solution to these problems. Used in partnership with any established optical character recognition (OCR) solution, it allows postal operators to convert highly labor-intensive Asian parcel handling into a profitable revenue stream. 


The system sets itself apart by only detecting, interpreting and validating the information necessary for processing and sorting. It looks for relevant blocks of data, often hidden in a sea of confusing and useless clutter. The reader first interprets the type of mail – in this case Asian – and then identifies the segments of relevant data to establish the location of the necessary text.  Once pinpointed, machine-learning and advanced OCR techniques combined with Prime Vision’s OCR parcel libraries, clean the address line for conventional recognition. For more details, visit Prime Vision.

Suggested Articles

Legendary Samsung Chairman Lee Kun-hee died earlier this week after six years of illness

Lab inside ST fab in Singapore will bring together scientists from A * STAR Institute of Microelectronics and Japan’s ULVAC

The rush to test ventilators was “like sprinting down a pier while also building the pier”