SEOUL, South Korea --- K-ICT Born2Global Centre announces that Samsung Spin-off Salted Venture, a member of Born2Global, dedicated to creating IOFIT smart shoes, has been honored and selected for the ISPO 2017 Gold Winner Award. At the end of January, nearly 50 international judges viewed more than 500 entries and named the best products in the categories ACTION, OUTDOOR, SKI, PERFORMANCE and HEALTH&FITNESS.
IOFIT is the smart shoes with sensors embedded in the sole that tracks and analyzes your balance, form, and technique, which are unique data that can only be obtained from your feet. It delivers real-time data and coaching tips to your compatible smartphone app to help you better understand how to maximize your training, performance, and health. IOFIT is initially focusing on golf as its target market with plans for diverse application in other areas of sports, healthcare, and entertainment.
The ISPO AWARD is ISPO's quality seal for outstanding new products. It is broken down into five segments and subordinate categories that reflect the sporting goods market and IOFIT has been awarded in the HEALTH&FITNESS category. ISPO GOLD WINNER AWARD represents the best products and new developments in their respective categories.
IOFIT Smart Shoes were on display in ISPO Award Exhibition area located in Hall B1 at ISPO MUNICH. The award ceremony was held during ISPO MUNICH (February 5 to 8).