Investment In Digital Modernization Critical For Connected Cars And IoT

PwC study reveals that electronics systems contribute to more than 90% of innovations and new features in modern vehicles. As a result, car manufacturers are partnering more with software companies and other non-traditional resources to integrate digital technologies into their products. 

Research by McKinsey indicates vehicles of the future will, obviously, be connected. Manufacturers will be able to monitor data in real-time for safety and reliability purposes and the vehicles themselves will communicate with other vehicles while cruising an increasingly smart roadway infrastructure. 

The convergence of the Internet of Things (IoT), sophisticated new sensor and telematics systems, Cloud computing networks and Big Data analytics give automakers access to new streams of real-time data from vehicles, which can provide valuable insight into both their products and their consumers. The continuing shift to more digital cars is being driven by “digital native” customers who expect vehicles to act like smart devices, as well as mandates from the US Department of Transportation, which recently proposed new requirements for vehicle-to-vehicle (V2V) communication by the year 2020.

According to Rakesh Khanna, Interim CEO and President of Syntel, manufacturers are still scratching the surface of the potential for this technology, and the ability to efficiently handle, store and interpret massive amounts of vehicle data is the key to success.“Throughout the various stages of a vehicle’s life span, from production through to the consumer, there is valuable data,” said Khanna. “Traditionally, most enterprises have stored their data in inflexible, isolated or ‘siloed’ systems which are a big hassle to maintain and make it hard to collaborate and analyze this valuable information to improve product and business performance.”

“Just pouring loads of new data into old storage systems is a recipe for disaster, as old database technology is unable to perform the type of analytics needed to provide the really valuable insight that creates advantage,” said Khanna.

Syntel, offers a suite of services that enable manufacturers to convert and migrate their legacy data to modern platforms, where it can be unified and integrated with new data for analysis. By leveraging tools including the SyntBots automation platform, Syntel enables manufacturers to move from outdated mainframe data storage to more efficient, scalable Big Data systems.

The results, according to Khanna, are higher quality products, greater customer satisfaction, and the ability to create real value from this data.

According to McKinsey, new technology-driven automotive features could add as much as $1.5 trillion in new revenue potential to the industry by 2030, even while the growth rate in vehicle sales drops. This makes it important for manufacturers to recognize the value of their existing customers and invest in creating a positive, lasting customer experience.

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