BOSTON, MA --- InCrowd, a provider of real-time market intelligence to the life sciences and healthcare firms, announced that its MicroTracker solution won the Best of Show Award as the Best Technological Innovation of 2016 among all entrants to the Fierce Innovation Awards: Life Sciences Edition Program. Produced by the publisher of FierceBiotech and FiercePharma, the Best of Show winners recognize the top entries among all submissions that demonstrate the ability to save money, engage patients, or revolutionize the industry.
InCrowd MicroTracker is the industry's first automated approach to augmenting Awareness, Trial, and Usage (ATU) studies and other longitudinal brand perception analyses that cost life science firms hundreds of millions of dollars annually, yet require significant manual effort and time to complete under the traditional market research process. By applying technology such as APIs, mobile access, survey automation, and real-time reporting, MicroTracker allows researchers to obtain invaluable perceptions among prescribers, buyers, and healthcare stakeholders, as well as track the competition—75% faster. In minutes researchers can set up their tracking agendas for the entire year, saving dozens of hours every quarter on deployment and wave-over-wave reporting. With MicroTracker organizations can respond faster to dynamic markets, and deliver results with speed, ease, and flexibility.
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