Hybrid and Pure Electric Cars 2014-2024: Technologies, Markets, Forecasts

MUMBAI -- E-cars are oversupplied and changing in all respects but in this frenzy of birth and death the future is being created with hybrid cars rapidly gaining market share now, and sale of pure electric cars are likely to take off in the second half of the coming decade as certain technical and cost challenges are resolved. Toyota and Tesla have hugely benefitted from correct market positioning but now Toyota is betting strongly on fuel cell hybrids and Tesla on mainstream pure electric cars - both graveyards for many companies in the past. A vicious shakeout of car and battery manufacturers has commenced with the winners expecting riches beyond the dreams of avarice.

The hybrid and pure electric cars will triple to $178.9 billion in 2024 as they are transformed in most respects. For example, components are becoming integrated; the range extender as an optional extra breaks down the difference between pure electric and hybrid and car manufacturers vertically integrate and collaborate, competing with their suppliers.

This report covers hybrid vs pure electric cars, premium vs mainstream, homologated vs car-like vehicles. The changing components from power electronics to new motors and super capacitors are examined including game changers such as structural components. Many interviews are woven into the text as appropriate, with the outcome being forecasts 2014-2024 for number, cost and market value of the different types of car and technology roadmaps.

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