Houghton Mifflin Harcourt Wins 2015 Ventana Research Technology Innovation Leadership Award

TYSONS CORNER, VA -- MicroStrategy Incorporated announces that global learning company Houghton Mifflin Harcourt (HMH) has won the 2015 Ventana Research Technology Innovation Leadership award in the Mobile Technology category. Houghton Mifflin Harcourt is a Boston-based learning company serving more than 50 million students in over 150 countries worldwide.

The 2015 Technology Innovation Leadership award recognizes the work of HMH's Trade Publishing group, best known for award-winning novels, non-fiction, reference, children's titles and characters, including Curious George®, The Hobbit and Better Homes and Gardens. The awards honor business and IT leaders who are using technologies and applying best practices to provide the best possible outcomes in productivity, performance and support of an organization's goals and objectives.

"Congratulations to our customer Houghton Mifflin Harcourt for winning the Technology Leadership Award in the Mobile Technology category and embracing MicroStrategy Mobile to drive change and increase value across their organization," said Paul Zolfaghari, President, MicroStrategy Incorporated. "With MicroStrategy Mobile, organizations have tremendous flexibility and scalability to service a wide array of functional areas, empowering their users to take full advantage of the unique capabilities of their mobile devices when interacting with their data."

"With a mission to empower our sales organization, we created mobile apps using MicroStrategy Mobile to give our sales reps customized dashboards specific to their territory," said Vince Benenati, Vice President of Business Operations, HMH Trade Publishing. "Our sales reps now have an agile and intuitive tool to manage their accounts, check the status of an order and quickly identify relevant titles for a specific customer. At a moment's notice, our mobile users can pull up title information and divisional performance, anytime, anywhere."

A Wide Range of Users Derive Tremendous Insight Using MicroStrategy Mobile

In 2012, Houghton Mifflin Harcourt Trade Publishing chose MicroStrategy as the solution for its mobile reporting app, INsight. MicroStrategy's implementation partner, Datastrong, assisted the business in building the robust iPad app which provides employees in the editorial, sales and finance groups with critical information to optimize business decisions and sales force productivity. Employees have a 360-degree view of customer, product, author and sales territory information. For instance, a sales rep can pull up a daily sales dashboard on an iPad device, and with a swipe or tap, track title inventory status, customer sales activity and orders in the pipeline. Financial analysts can measure product line performance against prior year actuals and current year budgets, and HMH's senior vice president of sales can monitor the sales performance of the most recent best seller across all customers.

Building on INsight's success this year, Benenati and his group added a forecasting model to the app that projects sales patterns, giving the sales organization intelligence on how a given title might perform based on the sales history of a comparative title. According to Benenati, such insight is also useful for inventory planners to conservatively estimate a title's print run.

"We're delivering tremendous value to our internal user community by continually optimizing workflow and business processes," added Benenati. "Our users have a holistic view of customers and products, and having that valuable insight at our fingertips is critical to uncover opportunities to boost profitability. MicroStrategy Mobile allows us to be creative in the way we present our data to our users and we look forward to rolling out more of that functionality in 2016."

To learn more, visit:
http://www.microstrategy.com/us/learn/world-2016
http://www.hmhco.com/popular-reading

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