Frequentz's Track and Trace Solutions Help Keep Holiday Dinners Authentic and Safe

PALO ALTO, CA -- Consumers have become increasingly mindful of their holiday gifts' impact, seeking out gifts that give back, as well as those that are natural and sustainable. This elevated consciousness has also shifted to the holiday dinner table, as hosts zero in on foods that are sustainable, GMO-free, and organic. To help consumers know precisely what they're serving, Frequentz, a Track & Trace solutions provider, works with the food and beverage, agriculture, and fishing industries to ensure transparency of food sourcing, which also enhances safety and credibility. These efforts support the recent recommendations of the Presidential Task Force on Combatting Illegal, Unreported and Unregulated Fishing and Seafood Fraud.

"More and more consumers are demanding to know where their food comes from. With the help of track and trace solutions like Frequentz, consumers can finally be sure that what they see on the label is what they get," said Frankie Terzolli, Frequentz's Vice President of Seafood Business Development. "In addition to the entire product lifecycle being visible with our technology, customer safety and brand integrity is less likely to be compromised so both the consumer and providers feel secure."

Transparency and Credibility

Food industry mistrust comes from repeated news headlines, such as the 2013 OCEANA report identifying 54 percent of tuna samples and 87 percent of red snapper samples as being mislabeled. With this added pressure on the food industry to answer questions about the authenticity of food in the supply chain and desire for sustainable sourcing practices for ingredients like palm oil, Frequentz's food traceability solutions provide manufacturers, growers and fisheries with extensive visibility into their supply chain. This enables properly monitored production transparency from source to consumption. These tracing capabilities also help companies in their sustainability initiatives while adhering to GS1 Global Standards.

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