MUMBAI --- Actofit is the first-ever product that tracks not only the steps and heart rate but goes deeper into advanced motion tracking to track comprehensive and granular workout statistics; creating seamless logs, allowing one to evaluate data to make informed decisions. Through its versatility and innovation, Actofit is able to auto identify 75+ gym exercises, count sets and reps, measure continuous heart rate, estimate velocity, force and power for every exercise in the gym and can also be used for the rest of the day as a regular fitness tracker.
Actofit uses 9 axis motion sensors to track movement in the 3D space. Using machine-learning algorithms, Actofit has built an activity identification platform and has multiple pending patents. Although the product is launched in the fitness space, the software platform is capable and allows users to add or customize any kind of motion and track it, which has applications across different sports, yoga, physiotherapy and more.
The basic idea here is to eliminate the need for manual entry of workout logs in apps as well as to provide more relevant information which was previously not available to the individual. Manual logging is now automated with data science. It is observed that the fitness trackers with just step counters motivate users to take more steps and live healthier lives, it will be interesting to see how Actofit is able to increase motivational levels amongst gym goers, where about 2/3rd of gym members are not regular gym goers. Actofit is also aiming to integrate with third party mobile apps so that the startup's data can be shared and used more widely and effectively. This makes fitness a way of life, and not a destination.
The company has partnered up with Indiegogo for the booking of its pre-orders which is expected to kick off on 25th October, 2016, and is expected to start shipping its first batch as early as December 2016.