First Ever Scent-Based Mobile Messaging Platform, oSnap, Launches

CAMBRIDGE, Mass. -- Vapor Communications is announcing the launch of oSnap, the company's iPhone application that allows users for the first time ever to tag photographs with over 300,000 unique scents. Scent-tagged images, known as oNotes, can be electronically sent and received via email, Facebook, and Twitter in select hotspots that have the oPhone, the hardware that emits the scent. To witness the first visual interpretation, check out the video on

Now available for free download in the Apple App store, oSnap gives users the ability to snap a photograph and tag any object in the photograph with scent compositions. Creation of the scents is facilitated by a scrolling window that presents up to 32 unique scents of which users can choose from one to eight, resulting in over 300,000 combinations. Users are then able to name the scent-tagged image and send it electronically to friends. Upon receiving an oNote, users can tap the oNote icon and be directed to, where they will see the image and associated scents. If users possess an iPhone in Bluetooth proximity to an oPhone, they will be able to download their aromatic message and smell the scents.

"oPhone introduces a new kind of sensory experience into mobile messaging – a form of communication that until now has remained consigned to our immediate local experience of the world," said David Edwards, founder and CEO of Vapor Communications. "With the oPhone, people will be able to share with anyone, anywhere, not just words, images, and sounds, but sensory experience itself."

Now through July 31 via an Indiegogo campaign, the first commercial oPhones are available for pre-sale to be produced and delivered in early 2015 for a retail price of $149 (a 25% discount on ultimate sale price of the oPhone of $199). A menu of perks and added features with the oPhone are also available and described on the Indiegogo site, including the ability to sign up for an oSnap Foodie Adventure, where people learn through original foodie experiences how to best capture aromatic content via oSnap and share with friends. The group member with the most downloaded oNotes at the local hotspot over the Indiegogo launch campaign wins a free oPhone.

Within the next few months in select hotspots around the world, users will be able to download their oNotes onto the oPhone in freely-accessible public settings. The first hotspots will be located in Paris, France, New York City, and Cambridge, Massachusetts with more to come. Eventually users will be able to share and experience oNotes anywhere with their personal oPhone.

Today, The American Museum of Natural History, home of the first oPhone hotspot in the USA, hosted Edwards, a renowned inventor, for the first transatlantic scent transmission. The American Museum of Natural History will open its oPhone hotspot to the general public for three weekends in July.

The company's first scent vocabulary focuses on food experiences. Over the coming months, oSnap functionality will expand to provide other scent vocabularies and additional aromatic experiences. For example, the company's "coffee bliss" vocabulary, to be tested over the several weeks of the Indiegogo campaign via in-store experiences with coffee consumers at Coutume cafés in Paris, will become available to the general public on oSnap over the next months.

"Aroma has a special meaning for coffee connoisseurs," said Tom Clark, co-founder of Coutume, a prestigious specialty coffee roaster based in Paris. "We are excited to integrate oNotes into our cafés and online communication, starting here in Paris, to help our consumers better select, understand, and appreciate great coffee."

The scent-based messaging platform is led by Harvard University & Wyss Institute Professor and inventor David Edwards, with co-inventor and former Harvard University student, Rachel Field. David Edwards founded and runs Le Laboratoire in central Paris, a cultural innovation center, where art and design experiments at frontiers of science lead to breakthrough innovations and cultural works.

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