Bangkok, Thailand / Vodskov, Denmark --- Thailand’s Department of Highway is so impressed with the traffic data, collected by their BlipTrack WiFi/Bluetooth sensors, that they are now expanding the technology to cover additional roads in Bangkok. The city is considered to have some of the worst traffic congestions in the world. Especially the Thailand New Year Holiday in mid-April, also called Songkran and the international New Year holiday, are notorious for causing major traffic gridlocks, as millions leave the capital to celebrate the holidays with their families.
Faced with the challenges of trying to ease traffic and reduce the massive gridlocks, the Department of Highway (DOH) needed a solution to help provide live and detailed traffic information. To help manage the challenges of measuring and providing travel time and traffic flow information, and predict traffic build-up, the BlipTrack solution was chosen in 2015.
The mobile app, which provides information on travel times, fastest routes and other traffic information, is continually updated, in line with the actual behavior of road users. So, by considering their route and the time they depart, the motorists themselves are helping to keep the traffic moving. The BlipTrack data will ultimately help to improve the economic benefits through reduced travel times, fuel consumption and vehicle emissions.
Besides Bangkok, BlipTrack is also implemented in Zürich (Switzerland), the north island of New Zealand, Portsmouth and Port of Dover (UK), Aarhus (Denmark) and Stockholm (Sweden). The solution is also implemented in optimization efforts in 30 international airports, including Amsterdam, New York, Milano, Copenhagen, Manchester and Auckland. In recent years, the technology has been rolled out in train stations in the Netherlands and UK, ski resorts in the US, amusement parks in Denmark and UK, and at events all over the world.