Willard Tu

Willard Tu, Xilinx
Willard Tu
Sr. Director - Automotive Business Unit

Willard Tu is Sr. Director of Automotive for Xilinx.  He is responsible for the global business development, product planning, marketing strategies for the automotive business unit.

Willard has spent his career at the axis of semiconductors, automotive, and computing industries for over two decades. He brings considerable automotive experience from various past employers.

At ARM, he evangelized CPU IP and developed ecosystems to supports ARM’s market share growth in the automotive.

At NEC Electronics, he led the sales and marketing teams for the North American Automotive Business Unit (now Renesas). During his tenure, Willard grew sales to over $150 million.  He gained strategic microcontrollers wins in Audio, Instrument Cluster, Airbags and Body with innovative application specific peripherals and system IP.

During his career, Willard has also worked for other semiconductor companies like Motorola Semiconductor Product Sector (now NXP), and National Semiconductor (now Texas Instruments), as well as a start-up, DSP Concepts, selling and marketing into the automotive market as well as the IoT, and embedded markets.

In his free time, Willard volunteers his time at University of Michigan’s MconneX Alumni program where he participates in Face to Face mentoring to aspiring engineering students.

Willard holds BS in Electrical Engineering from the University of Michigan and a MBA from the University of Phoenix.

Stories by Willard Tu

In-Cabin Sensing Systems

As I mentioned in the last post featuring the data from Pitchbook, most of the investment activity: deal count and capital raised is in Mobility as a Service (MaaS) or Transportation as a Service (TaaS) use cases. The focus is certainly oriented toward figuring our the situational/contextual awareness of the vehicle as it relates to its environment. What about the passenger? How do we utilize all the great advances in AI toward the understanding the situational/contextual awareness of the passenger to the vehicle? Where is In-Cabin sensing?

Getting Ready for Autonomous Vehicle Sensors Conference 2019

We are getting ready for the second year of AVSC: Autonomous Vehicle Sensors Conference as part of Sensors Expo & Conference in San Jose on June 25-27. By the way, due to the demand and interest we have expanded the event to be 1.5 days. This year we will have a keynote speaker from Uber, one of the pioneering companies in the AV space. Uber will set the backdrop for the following day and half.