Pieter Ballon is a director of imec/VUB-SMIT and professor at VUB Brussels (Belgium). Pieter specializes in living lab research, business modelling, open innovation and the mobile telecommunications industry. He has been involved in numerous local and international R&D projects in this field, and has published widely on these topics. Currently, he is international Secretary of ENoLL, the European Network of Living Labs. Pieter holds a PhD in Communication Sciences and a MA in Modern History.