Nitesh Arora heads up marketing for Cloudleaf and is responsible for all aspects of branding & messaging, and positioning Cloudleaf as a leader in the Enterprise IoT space. He is a results-driven leader with over 19 years of experience, and notable success directing product strategy, marketing and a broad range of B2B corporate initiatives, including planning, analyzing, and driving adoption of business solutions in a wide range of industries like consumer goods, high-tech, retail, distribution, manufacturing and automotive. He comes from a strong supply chain, technology and management consulting background and has worked with global Fortune 500 companies. Prior to joining Cloudleaf, he was the head of Product Marketing & Strategy at Covisint (acquired by OpenText), enabling the rapid development and deployment of the Internet of Things (IoT) solutions. Prior to that he was at Oracle, where he was responsible for product and marketing of enterprise supply chain and logistics applications.